PROmotional products: throwing your money away? Think again.
Promotional products are items imprinted with logo or slogan that promote a company, a service, a product or an event.
Using the four key aspects of marketing mix, will create a greater impact!
The four key aspects of the balanced marketing mix are product, price, place and promotion. Whether you are promoting yourself, a product or a service it is important you. The objective is to give ‘constant existence reminder’ to your potential customers. A constant presence is a great marketing tool. Banks and hotels, for example, produce pens, stationery and other items emblazoned with their name. Remember - a product is simply a product until it is linked with a promotion. It then becomes an advertisement for you and your company.
The most successful advertising campaigns are the result of a planned strategy and its subsequent implementation. Simply throwing products at your perceived target market without that planning is a waste of your dollars. Why? Physical and enduring - companies who invest in such products see the value of such investment. With a high recall rate, promotional products are, potentially, an essential tribute to your marketing endeavours.
Trends in the industry:
- Green products. There are environmentally friendly products that are responsible, creative and still inexpensive. There is, however, a great deal of misinformation about what constitutes a ‘green’ product. Calling something 'Eco' doesn't mean it has any particular environmental value. The Australasian Promotional Product Association (APPA) is available for advice on the subject.
- Other trends:
On-line focus groups to ensure consumer driven promotions.
On-line based purchasing and logistical tracking of corporate merchandise ranges.
Products that plug into today’s technology – products activated by digital signals or exposure to the sun, for example.
Increased time lines, well thought out applications of the advertising medium
High perceived value over the cheap and nasty.