Promotional Products

Think you are throwing your money away? Think again.

Think you are throwing your money away? Think again.

The four key aspects of the balanced marketing mix are product, price, place and promotion. Whether you are promoting yourself, a product or a service it is important you complement your marketing efforts to create a greater impact.

Promotional products are items imprinted with logo or slogan that promote a company, a service, a product or an event.

The objective is to give ‘constant existence reminder’ to your potential customers. A constant presence is a great marketing tool. Banks and hotels, for example, produce pens, stationery and other items emblazoned with their name. Remember - a product is simply a product until it is linked with a promotion. It then becomes an advertisement for you and your company.

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