Think you are throwing your money away? Think again.
The four key aspects of the balanced marketing mix are product, price, place and promotion. Whether you are promoting yourself, a product or a service it is important you complement your marketing efforts to create a greater impact.
Promotional products are items imprinted with logo or slogan that promote a company, a service, a product or an event.
The objective is to give ‘constant existence reminder’ to your potential customers. A constant presence is a great marketing tool. Banks and hotels, for example, produce pens, stationery and other items emblazoned with their name. Remember - a product is simply a product until it is linked with a promotion. It then becomes an advertisement for you and your company.